Flagship Funnel Diagnostic & Drop-Off Audit
An intensive forensic audit of your app's primary conversion workflow. We deconstruct every discrete step, verify telemetry integrity, and deliver prioritized sprint-ready remediation specs.
Service Overview & Objectives
The Flagship Funnel Diagnostic & Drop-Off Audit is our primary consulting engagement, engineered specifically for mobile and web product teams that observe high top-of-funnel acquisition yet suffer from unexpected user attrition before key milestones.
Who This Engagement Is For
This service is designed for Product Directors, VP of Products, Growth Leads, and Engineering Managers running applications with at least 10,000 monthly active users. It is particularly valuable when internal teams disagree on whether conversion drops stem from technical latency, confusing UI copy, or silent telemetry instrumentation failures.
What We Deliver
Within a concentrated 10 to 15 business day window, our senior analytics practitioners perform a comprehensive audit of your single highest-priority workflow—such as user onboarding, checkout/subscription activation, or identity verification. We analyze raw event streams, recreate edge cases on physical devices, and provide your engineering team with exact root-cause diagnoses rather than vague speculations.
Diagnostic Process & Timeline
We verify raw event streams against data dictionaries to ensure tracking accuracy before analyzing user behavior.
We map every validation state, loading delay, and branch condition within the target workflow.
We perform multivariate cohort regressions to uncover the exact technical or UX triggers causing user abandonment.
We deliver full technical specifications, revised event schemas, and lead a live technical walkthrough.
Scope: Included & Excluded
What is Included
- Forensic verification of client-side tracking dispatchers and event payload schemas
- Step-by-step conversion drop-off deconstruction across up to 15 discrete app states
- Cross-cohort segmentation (OS version, device tier, acquisition channel, network speed)
- Time-in-step latency and micro-interaction friction analysis (focus, keyboard, back-press)
- Executive Diagnostic Report detailing root causes with verifiable log traces
- Sprint-ready Jira/Linear engineering tickets with suggested UX wireframe adjustments
- 60-minute technical handover and Q&A workshop with your product and data squad
What is Excluded
- ✕ Direct production code commit or native software programming (specifications provided for your squad)
- ✕ Ad-network media buying or external user acquisition campaign management
- ✕ Auditing secondary out-of-scope supplementary funnels (available as add-on engagement)
Engagement Preparation
To ensure zero friction during the diagnostic window, your product or data team will need to provide:
- Read-only telemetry / analytics workspace access (or event export sample)
- Staging app build or test credentials for user journey tracing
- 30-minute kickoff alignment with your lead product manager or engineering lead
Direct consultations lead to custom scope proposals within 24 hours.