Custom Event Taxonomy & Telemetry Architecture
A rigorous audit and redesign of your application's analytics event dictionary, eliminating naming drift, redundant payloads, and untracked edge cases.
Service Overview & Objectives
The Custom Event Taxonomy & Telemetry Architecture engagement provides the clean data foundation required for reliable funnel analysis and product experimentation.
The Problem of Telemetry Drift
As engineering squads ship new features across multiple releases, event tracking inevitably drifts: events are duplicated under different names, key contextual properties are omitted, and timestamp formats become inconsistent across iOS and Android builds.
Our Solution
Sense Harbor Core establishes a single source of truth for your telemetry. We design a structured, maintainable tracking plan with strict schema definitions, eliminating data ambiguity and ensuring every team member analyzes the exact same behavioral events.
Diagnostic Process & Timeline
We catalog every active event in production and identify discrepancies against existing tracking specs.
We build a streamlined, unified event dictionary enforcing standard object-action naming conventions.
We deliver JSON Schema validation definitions and a QA verification protocol for engineering.
Scope: Included & Excluded
What is Included
- Comprehensive audit of all client-side and server-side tracking events
- Identification of duplicate, deprecated, orphaned, and drifting event schemas
- Standardized Canonical Event Taxonomy Dictionary in structured JSON/YAML format
- Property schema definitions (types, required flags, enum values, descriptions)
- Client QA test harness guide and automated schema validation protocols
- Engineering handover session and transition roadmap for sprint migration
What is Excluded
- ✕ Writing native iOS/Android SDK code (clear implementation recipes provided)
- ✕ Third-party customer data platform contract negotiations
Engagement Preparation
To ensure zero friction during the diagnostic window, your product or data team will need to provide:
- Read-only telemetry / analytics workspace access (or event export sample)
- Staging app build or test credentials for user journey tracing
- 30-minute kickoff alignment with your lead product manager or engineering lead
Direct consultations lead to custom scope proposals within 24 hours.